Monday, March 25, 2013

Update on the store

Hi folks,

I thought it was well overdue that I write about what has been happening with the store.

I had a great leap forward in mid-February when my local newspaper interviewed me and took some photographs for a story on my business.

Very exciting!

Heidelberg Leader story wc 18 feb

I’m not in love with the photograph – I have a bit of a weird look on my face – and it certainly wasn’t my favourite one that the photographer took, but hey… it’s a photo!!

And a story!!

I’ve introduced a couple of new styles over the last few months… Pictures? Why sure!

Honey Baby Roses front

The Honey Baby Roses dress

Frenchie & Rose

The Rose dress and the Frenchie dress

I do love these dresses. They are well made, well designed and, importantly, the material is lovely… such a vital part of a garment… if the material is crap, you are going to have a crappy item of clothing.

It won’t hang properly, it may end up with twisted seamlines, it could wrinkle as soon as you look at it, it could be scratchy, it may shed, it may pill… 1001 things that can go wrong with the basic material.

It is one of the reasons why I only ever order a small quantity on initial orders. If something comes in and the material is not great, then I don’t want to sell it in my store.

Of course, that can also turn around and bite me when the material is fabulous but it was only manufactured in small quantities… but I’d rather only have a couple to sell than have many copies of a sub-quality item.

Having bought vintage clothing online, I know how frustrating it is when something arrives and it isn’t as described – be that wrong sizing information, faults not in the description, or photos that don’t give you a realistic view of what you are getting – so I am super careful to try and give my customers as much information as they need to make an informed purchasing decision… but one thing they can’t do online is check the material… so that is my job, and I take it seriously.

Well, it’s been a long day so just a short one from me today.

Enjoy your day, your week, your month, your year!