Tuesday, September 25, 2012

Spring has sprung!

What was predicted to be a rather average day here in Melbourne has turned out to be GLORIOUS!

The birds and singing, the sun is shining, Spring has sprung!

My thoughts can’t help but turn to dresses, especially at this time of year and doubly so in Melbourne. The Spring Racing Carnival is a big deal down here… it’s not just Melbourne Cup and then it’s over… the stores are all Spring Racing Carnival mad… and not just clothes stores but also haberdashers (plenty of hat-making supplies out this time out year), hairdressers and even hardware stores… they all manage to work in a saddle or a pretty floral fascinator into their displays somehow.

So this is what I’ve been looking at today…


wFifiCherryBlossomTree - Copy

Does that not say “Spring” to you?

It does to me!


Saturday, September 8, 2012

Four weeks on

…and what a strange four weeks they have been.

There was such a build up of anticipation for the website launch, followed by the high of some sales, followed by a slew of advice, well wishes and tweaking.

Tweaking the range, tweaking the website, tweaking my expectations.

Being at the start of a new business is kind of hard when you are as competitive as me. To say that I want results straight out of the gate is an understatement. :0)

I had my first mentor visit during the week and, even through the purpose of these meetings is to take stock of where you are, make sure things are on track and ask any questions you may have of someone who has already been there and done that,  I felt that because I didn’t have a bazillion sales and a ledger in the black that I was somehow failing.

Talk about being tough on myself. Jeez. Strangely although I am reading a business book by Poppy King who WAS successful straight out of the blocks with her first business at age 19, it was actually her book that got it through to me that I needed to be a bit kinder to myself. Her amazing success is unfortunately NOT the norm.

So now  (although I am still very keen to get more clothing OUT of the door and into the wardrobes of other gals) I am concentrating on the important things like finding more quality, stylish goods, spreading the word to the non-swing dance community in Australia and providing an entertaining and informative blog, Facebook and Pinterest page.

Belle YSL

Denise xx